truvalyou 1.3.3

We provide a platform that facilitates supporting brands in line with your values while avoiding those that do not align, all conveniently within one user-friendly app.

How It Works

• Align with values such as Climate Change, Human Rights, Racial Equality, Feminism, LGBTQIA+, Sustainability, and more.
• Receive personalized ratings for over 2,000 brands to determine their alignment with your values.
• Shop from brands that resonate with your values and steer clear of others.
• Engage in discussions regarding your values within our rapidly growing user community.

Our Mission

We are dedicated to normalizing belief-driven purchasing by enabling consumers to support brands that match their specific values and ethics while avoiding those that do not.

Our Principles

1. Neutrality: We uphold neutrality by allowing our user community to create and govern all values represented in the app. Users are encouraged to introduce new values they wish to advocate for.
2. Privacy: We prioritize the privacy and safety of all users. Your personal data will never be shared with advertisers or any third parties. Information like your name, email address, and value preferences remains confidential unless voluntarily disclosed by you.
3. Transparency: Our goal is to ensure transparency in the purchasing process. All companies featured in the app undergo equal scrutiny, and we provide truthful information without omission to present a clear picture of each brand.

About Us

Established in 2021, truvalyou was founded by Jesse Young and Matthew Chadderdon with the aim of empowering consumers to make well-informed purchasing choices that resonate with their unique values and preferences.

If you have any inquiries or require assistance, please feel free to contact us at [email protected].